3/16/2024 0 Comments Diablo immortal reaction crowdDiablo Immortal is a major new product from Blizzard You can see why Blizzard thought it would make a fitting closing announcement to its BlizzCon opening ceremony. It's not a remake or a reimagining, but a full new game based on one of its most cherished IPs for the world's biggest gaming platform. It's likely to appeal to some of Diablo's lapsed fans, who perhaps no longer have the time to devote to the main PC series. It's an effort to expand the franchise into Asian markets. It is Blizzard continuing to push significantly into the mobile space. On paper, Diablo Immortal is a major announcement. Which was a situation that Blizzard found itself in this weekend with the reveal of Diablo Immortal for smartphones at BlizzCon. But likewise, the level of expectation (and indeed entitlement) can lead to the very opposite reaction if you don't hit the mark. Get it right, and you can create buzz around your product and brand like no other. "Yet as these bizarre backlashes increase, you can only expect publishers to become more risk averse" Just like Football Manager, it's all about the promise of the next star signing, not the last one that you've not even played yet. And it's the really 'new' things that fans want to hear about. It was a situation Sony faced at E3 this year, where it had a lot of AAA products to talk about, but not a lot to announce. Of course, you can't always announce a plethora of AAA blockbusters each time - especially if you've fallen into that trap of teasing titles years in advance. Gamers will tune in and hype up an event for you, but you better deliver a show to remember. It's exciting.Īs a result, these big announcement moments come with a level of anticipation and expectation. When a game gets announced, at that point it could be the greatest thing anyone has ever played. E3, we're told, is like Christmas, if Christmas was a time when you get told what presents you're getting, rather than actually getting any. The same psychology is true with video game announcements. nothing matches it, even when they go onto become your best player. The buzz of seeing that accepted contract, all that potential. There's is no better moment than when you've signed that super star striker. Video game announcements are a bit like signing a top player on Football Manager.
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